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The NEXT is an innovation think-tank that specializes in technological advances and innovation in the field of web-based interactive design interfaces.
Being an outfit that is quite secretive in their work and low-profile in their marketing portfolio, The NEXT had come to us to help reinvent their existing logo, to take a step forward at having a proper brand identity than just having a bare brand title over the last 2 years since their inception.
Accompanied by their strong beliefs through our exchanges, we attempted at bringing about a brand design that played around with hidden meanings behind the designed identity, like that of the famous ‘Fedex‘ and ‘Amazon‘ logos.
In line with the ‘innovative‘ and ‘forward-thinking‘ ideologies in the field of work they do, we decided to meticulously-embed elements of directional arrows, pointing in an array of directions, into the individual characters of the brand name. This is also to reflect the diverse potential of opportunities that the company may forge forward into the future.
Design is a solution to a problem. Art is a question to a problem.