DIGITAL




Identity

Digital // Identity // Global Mega Trends // TheNext



Design Brief

The NEXT is an innovation think-tank that specializes in technological advances and innovation in the field of web-based interactive design interfaces.

Being an outfit that is quite secretive in their work and low-profile in their marketing portfolio,聽The NEXT had come to us to help reinvent their existing logo, to take a step forward at having a proper brand identity than just having a bare brand title over the last 2 years since their inception.

Accompanied by their strong beliefs through our exchanges, we attempted at bringing about a brand design that played around with hidden meanings behind the designed identity, like that of the famous 鈥Fedex鈥 and 鈥Amazon鈥 logos.

In line with the 鈥innovative鈥 and 鈥forward-thinking鈥 ideologies in the field of work they do, we decided to meticulously-embed elements of directional arrows, pointing in an array of directions, into the individual characters of the brand name. This is also to reflect the diverse potential of opportunities that the company may forge forward into the future.

Design Concept

Client & Medium

The NEXT

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Young
  • Energetic
  • Trendy

Design is a solution to a problem. Art is a question to a problem.

— John Maeda, Nick Yeh, Lead Product Designer of Mobile Apps at Citrix Systems
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

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