DIGITAL




Identity

Digital // Identity // LeadByExample



Design Brief

A charitable non-profit organisation,聽LeadByExample聽came to us to help them with a reinvention of their branding, as they seek to grow and reach out to a bigger mass with their newly re-formed management team.

Having a strong intent to fully utilise the growing capabilities of social media and the technological advances in the digital social movement realm, the client now wanted a refreshed identity that will help them stand out clearly from the crowd and effectively help push their initiatives forward, notably to the younger generation crowd that so widely-attached to the online media space.

We then proposed and brought in the use of exceptionally bold text that were also combined randomly with stripped-down thin lines, to convey a sense of modernised design and also gives a trendy feel to the brand.

As hot-pink is also a growing shade of trend in 2013, we also introduced it as part of the complimentary palette to the logo as well, to help it better contrast itself, as well as to bring forth the additional attention to the new tagline of 鈥Leading The Masses鈥, a statement by far we have seen the new team having been so strongly adhering to through their active actions during our design iteration phases.

At the end of the project, we are so thankful to be a part of this brand new team, who have been leading great leaps of work in moving the digital social movement forward for the brand new masses.

Design Concept

Client & Medium

LeadByExample

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Bold
  • Daring
  • Distinctive
  • Impressionable
  • Trendy

I strive for two things in design: simplicity and clarity. Great design is born of those two things.

— Lindo Leader, Graphic Designer & Creator of The FedEx Logo
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

DIGITAL




Identity

Digital // Identity // LeadByExample



Design Brief

Neu Image Consulting聽is a new branding firm that is filled with a holistic spread of ideas that constantly inspires their clients.

As a rebranding consultancy service, the firm sought us out in an effort to help them visually-create a new rebranded identity, which extends a new image of 鈥Boldness鈥 and 鈥Refreshment鈥, as they seek a new re-directional strategy that caters to a wider audience amidst their聽growing clientele.

We attempted the new design with complimentary shades of mutual-grey and highlighted-teal, coupled with sketches of typefaces to draws out a mix of both聽character-in-depth聽with the bold fonts, as well as the聽youthful-fun-sketches聽font, which attempts to paint an uplifting sense of energy to the brand.

Eventually, minor touchups were made in iterations, to help better embody the client鈥檚 vision while enabling the brand to be easily read and recognised by the general public.

Design Concept

Client & Medium

Neu Image Consulting

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Refreshing
  • Trendy
  • Bold

I strive for two things in design: simplicity and clarity. Great design is born of those two things.

— Lindo Leader, Graphic Designer & Creator of The FedEx Logo
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

Leave a Reply