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Apparel

Print // Apparel // SMUX Skating // Members’ Tee 2010



Design Brief

The SMUXtremists Skating Team needed a refreshing design for their annual revamp of their Members’ Tee, that is worn by fellow team skaters while out on their weekly skating events.

Since the previous years’ of designs were typically simple-plain-text of “SMUX Skating Team”, we decided that the new design we are coming up with, have to represent the vitality, excitement and thrill of the skating experience of skaters.

After countless research, we finalised with an angled design of the slightly-bended-skater, who was poised for launch. We believe that this pictorial significance would help encourage skaters to keep on skating in many more years, as well as to openly invite more newcomers into the sport.

Much to our happiness, the design was eventually, very well-received by the team and members of the public and was eventually printed for a second run for a total of 200 shirts, given the tight budget of the publicly-funded team.

Design Concept

Client & Medium

SMUXtremists Skating Team

Shirt Prints. Dry-Fit. Round-Neck. Black. 1C Front. 3C Back. Total 200 prints.

Scope

  • Concept Design
  • Branding & Storyline
  • Color Scheme & Print Layout

Direction

  • Edgy
  • Simplistic
  • Youthful
  • Energetic
Design Preview

I strive for two things in design: simplicity and clarity. Great design is born of those two things.

— Lindo Leader, Graphic Designer & Creator of The FedEx Logo
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