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Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner



Design Brief

GLOW鈥17 is the annual pageant held by the Singapore Management University (SMU) School of Information Systems Society (SISS). A celebration of innocent fun and聽intrigue for all the SIS freshmen, this year鈥檚 theme of 鈥淕atsby鈥 aims to create a sense of mystery, with a tad of modeling finesse.

Coupled with the team from ROBERRYARTS STUDIOS, we had come together to design out a series of teaser photoshoot ideas, where the portrayal of a mature and mystic appearance, will eventually open up to an array of vibrant colors, to signify the vivid vibes of the contestants鈥 respective individuals characters.

Overall, we had a ton of fun coupling with the photoshoot team and eventually coming out with this series of banners and posters to garner interest in the pageant contestants and the event.

Design Concept

Client & Medium

SMU SISS GLOW Pageant 2017

Banner Prints. Full Color. 4m (Width) x 1.2m (Height).

Scope

  • Concept Design
  • Branding & Storyline
  • Color Scheme & Print Layout

Direction

  • Colorful
  • Neon Glow
  • Attitude
  • Character
  • Mystery
  • Prominent
Design Alternatives
Design Preview

Design is the intermediary between information and understanding.

— Hans Hoffman, Teacher & Painter
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