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Print // Posters // The Bucketlist Club // Leap Of Dreams 2011 Promotional Poster



Design Brief

We were approached by聽The Bucketlist Club (Singapore)聽to help them design a basic poster for their upcoming event 鈥Leap Of Dreams鈥, where the event organizers will be attempting a local record-breaking attempt for the 鈥Most Number Of Reverse聽Bungee Jumps Done In A Day鈥 under the聽Singapore Book Of Records.

As the full-day event will revolve around an open invite to the public to join in the publicly-open event, the client requested a design that can send out an immediate message and potentially invoke a feeling that may encourage the open pubic to readily join in the event feat.

Ultimately, while aligning with the event tagline of 鈥Leap of Dreams鈥, we envisioned an identity that every common person may have once personally experienced before or may have the intention of experiencing. That then led us to bring together a set of images where we select to better connect with our immediate collateral viewership, which mainly included the innocence of a child having fun.

The final image is chosen and made the hallmark of the core of our design had embodied the vision that we had of both the tagline and derive an immediate, innate connection to our collateral鈥檚 general audience.

Design Concept

Client & Medium

The Bucketlist Club (Singapore)

Poster Prints. A3 Prints. A4 Prints.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Copywriting

Direction

  • Simple
  • Direct
  • Impactful
Design Preview

If you do it right, it will last forever.

— Massimo Vignelli, Tess Herrmann, Creative Director at DocuSign
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