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Print // Posters // Waste Less // Save Water Campaign 2013 // Take Action



Design Brief

The 鈥Save Water Campaign 2013鈥 was a concept design competition that we decided to partake in given its drive to push for a聽water-saving movement, which we found meaningful.

The competition concept was divided into three parts, given聽(1)聽A logo must be derived,聽(2)聽An Attitudes Poster needed to be created to breakdown the current situation of water usage, and聽(3)聽A 鈥楾ake Action鈥 Poster was also needed to create awareness and encourage others to take action on reducing their water consumption.

After progressively executing our aligned plan for both (1) and (2) in our other posts, we then went into the final stage of encouraging action to be physically taken, as the awareness of the message was being placed out to the open.

This final step was the push for the creation of our 鈥Take-Action鈥 posters.

The key push with this series of designs we had envisioned, is to primarily create a visual connection with what a normal person may typically experience in his/her daily personal life, and secondarily, make a strong statement to聽invoke the viewers to want to take action, given the potential circumstances that we are painting, with that daily-life-routine that they may also experience personally.

Our completed series included a 4-part poster design, where the primary first one seeks to emphasize the critical situation that other parts of the world are facing with the lack of safe water to consume and use. While the rest of the set takes up roles in involving the lives of individuals specifically as parents and as personal individuals, where we do believe can create the most impact for our campaign cause.

Design Concept

Client & Medium

Waste Less, Save Water Campaign 2013

Poster Prints. Full-Coloured Single-Sided Printed on 100gsm Art Card Pap. A3 Prints. A4 Prints.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Copywriting

Direction

  • Professional
  • Visual
  • Striking
  • Simple
  • Informative
Design Preview

Styles come and go. Good design is a language, not a style.

— Massimo Vignelli, Italian Designer
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

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