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Having established itself as a freshly rebranded segment specializing in individual rebranding services through visual and audio impression management, A Dam Visual Trove (ADVT) then approached us to help them build up their brand identity for their freshly minted company.
With nothing more than a base understanding of what they specialize in their work, we took up a significant amount of time to have conversations to better understand what the client wanted out of their potential identity and especially what specific elements would actually give meaning to the new brand.
Based on their very strong adherence to the Chinese culture and their Chinese roots, we eventually came about with the concept of individuals’ stories and strokes of a brush as the core concept, where the thickness of the varying brush strokes defines the depth and uniqueness of each of their client individual.
The color tone usage of gold over black attempts to symbolize the work that A Dam Visual Trove (ADVT) does, which aims to help their clients ‘stand out‘ from the crowd. The gold tone representation also goes beyond to represent an image of ‘stability’ and ‘trustworthiness’, in the Chinese cultural context.
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.