DIGITAL




Identity

Digital // Identity // A Dam Visual Trove (ADVT)



Design Brief

Having established itself as a freshly rebranded segment specializing in individual rebranding services through visual and audio impression management, A Dam Visual Trove (ADVT)聽then approached us to help them build up their brand identity for their freshly minted company.

With nothing more than a base understanding of what they specialize in their work, we took up a significant amount of time to have conversations to better understand what the client wanted out of their potential identity and especially what specific elements would actually give meaning to the new brand.

Based on their very strong adherence to the Chinese culture and their Chinese roots, we eventually came about with the concept of聽individuals鈥 stories聽and聽strokes of a brush聽as the core concept, where the thickness of the varying brush strokes defines the depth and uniqueness of each of their client individual.

The color tone usage of gold聽over聽black attempts to symbolize the work that聽A Dam Visual Trove (ADVT)聽does, which aims to help their clients 鈥stand out鈥 from the crowd. The聽gold聽tone representation also goes beyond to represent an image of 鈥榮tability鈥 and 鈥榯rustworthiness鈥, in the Chinese cultural context.

Design Concept

Client & Medium

A Dam Visual Trove (ADVT)

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Creative
  • Modern
  • Fluid
  • Flexible
  • Professional
Design Preview
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Designers are meant to be loved, not to be understood.

— Margaret Oscar, Designer
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