PRINT




Apparel

Print // Apparel // SG50 Design Tee Competition 2014 // Top 6 Finalists



Design Brief

Pertaining to a local tee design competition in 2014, to commemorate our homeland聽Singapore鈥檚 50th birthday (SG50), we decided to input our very own version of the entry, with also some hopes to win the competition.

With some pre-defined limitations that only聽(a)聽One Red color tone was to be used, and聽(b)聽The SG50 logo must be present in the design, we quickly dive into our design brainstorming phase.

Our intended storyline was based along with the notion of summarising the historical significance of a great 50 years, from 1965 to 2015, into fundamental icons that can be easily understood by individuals from all walks of life.

Though our final decision came up to a list of 4 designs that took some time to painfully put together, we eventually put our faith in the primary design [The First One], where there was the use of the name of 鈥Singapore鈥 in the four primary language variants of the local community, namely Chinese, Malay, Tamil and English. In addition, there was also the inclusion of adorable yet relevant icons to depict 鈥Singapore as Our Home鈥, with the use of a聽Heart, a聽Home聽and an聽Island.

Eventually, despite being unable to get into the Top 5 finalists, which will allow the design to be printed for the eventual sale to commemorate National Day, we were still thankful that we got into the聽Top 6th position, through a public voting system.

Design Concept

Client & Medium

SG50 Design Tee Competition 2014

Shirt Prints. Cotton. Round-Neck. White. Front-Only Design. 2C Front. Expected Mass Commercial Print For Singapore Distribution If Design Wins Top Award.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Uniquely Singapore
  • Trendy
  • Youthful
  • Fun
  • Simple
Design Alternatives
Design Preview

The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.

— Tom Peterson
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

Leave a Reply