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Design Brief
GLOW’17 is the annual pageant held by the Singapore Management University (SMU) School of Information Systems Society (SISS). A celebration of innocent fun and intrigue for all the SIS freshmen, this year’s theme of “Gatsby” aims to create a sense of mystery, with a tad of modeling finesse.
Coupled with the team from ROBERRYARTS STUDIOS, we had come together to design out a series of teaser photoshoot ideas, where the portrayal of a mature and mystic appearance, will eventually open up to an array of vibrant colors, to signify the vivid vibes of the contestants’ respective individuals characters.
Overall, we had a ton of fun coupling with the photoshoot team and eventually coming out with this series of banners and posters to garner interest in the pageant contestants and the event.
Design Concept
Client & Medium
SMU SISS GLOW Pageant 2017
Banner Prints. Full Color. 4m (Width) x 1.2m (Height).
Scope
- Concept Design
- Branding & Storyline
- Color Scheme & Print Layout
Direction
- Colorful
- Neon Glow
- Attitude
- Character
- Mystery
- Prominent