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Print // Banners // StarringSMU’2010 // Primary Event Banner 2010



Design Brief

StarringSMU’10 made a request for a Primary Event Banner that will help to showcase the vibrant storyline behind their upcoming 10-day charity marathon event. Inclusive, they also wanted to display and thank the lineup of active sponsors of whom had kindly opened their pockets to support the various causes and facets of their event.

While the client has clarified that one of the main purposes of the marathon, was to help refresh the youth’s mindsets, where charity work is typically seen as ‘boring‘, and realign to see such work as significantly meaningful and fun, when done together as a group, in the company of friends.

Their unique spread of events compromises a collection of 5 unique events that spanned across a 10-day period, namely:

  1. StarringSMU’10 SuperNova (Participants’ Ice-Breaker Camp)
  2. StarringSMU’10 Gives Back 2010 (Giving Back To Beneficiaries)
  3. StarringSMU’10 Charity CarFoam Party 2010 (Carwash Event)
  4. StarringSMU’10 Faithfully Yours 2010 (Guinness Book Of Records Event)
  5. StarringSMU’10 StarLight 2010 (Event Closure & Gathering)

Our design intent then revolved around the use of audaciously-bright colours to represent the energy of youth, yet doubling up as an attention-grabbing signal, to aid in their charitable efforts, as well as to encompass a variety of excited, happy and sense of gratitude images, which will help tell the essential story behind the brand and potentially boost the meaningful goal and efforts of the client’s team.

Design Concept

Client & Medium

SMU starringSMU 2010 EXCO

Banner Prints. Full Color. Waterproof Canvas With Rings. 3m x 1m

Scope

  • Concept Design
  • Branding & Storyline
  • Color Scheme & Print Layout

Direction

  • Colorful
  • Vibrant
  • Youthful
  • Fun
Design Preview

Design is a solution to a problem. Art is a question to a problem.

— John Maeda, Nick Yeh, Lead Product Designer of Mobile Apps at Citrix Systems
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