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Print // Banners // StarringSMU’2010 // Primary Event Banner 2010



Design Brief

StarringSMU鈥10聽made a request for a聽Primary Event Banner聽that will help to showcase the vibrant storyline behind their upcoming 10-day charity marathon event. Inclusive, they also wanted to display and thank the lineup of active sponsors of whom had kindly opened their pockets to support the various causes and facets of their event.

While the client has clarified that one of the main purposes of the marathon, was to help refresh the youth鈥檚 mindsets, where charity work is typically seen as 鈥boring鈥, and realign to see such work as significantly meaningful and fun, when done together as a group, in the company of friends.

Their unique spread of events compromises a collection of 5 unique events that spanned across a 10-day period, namely:

  1. StarringSMU鈥10 SuperNova (Participants鈥 Ice-Breaker Camp)
  2. StarringSMU鈥10 Gives Back 2010 (Giving Back To Beneficiaries)
  3. StarringSMU鈥10 Charity CarFoam Party 2010 (Carwash Event)
  4. StarringSMU鈥10 Faithfully Yours 2010 (Guinness Book Of Records Event)
  5. StarringSMU鈥10 StarLight 2010 (Event Closure & Gathering)

Our design intent then revolved around the use of audaciously-bright colours to represent the energy of youth, yet doubling up as an attention-grabbing signal, to aid in their charitable efforts, as well as to encompass a variety of excited, happy and sense of gratitude images, which will help tell the essential story behind the brand and potentially boost the meaningful goal and efforts of the client鈥檚 team.

Design Concept

Client & Medium

SMU starringSMU 2010 EXCO

Banner Prints. Full Color. Waterproof Canvas With Rings. 3m x 1m

Scope

  • Concept Design
  • Branding & Storyline
  • Color Scheme & Print Layout

Direction

  • Colorful
  • Vibrant
  • Youthful
  • Fun
Design Preview

There are three responses to a piece of design 鈥 yes, no, and WOW! Wow is the one to aim for.

— Milton Glaser
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