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Posters

Print // Posters // APERTURE // PivotalExpert Promotional Poster 2011



Design Brief

Created as a forward-looking intermediary developer base for聽PivotalExpert.com, we were approached by聽APERTURE聽to collaborate and help them design a promotional poster that will聽(a)聽Promote the concept of their website, and聽(b)聽Breakdown the structural ideas that brought about the concept of this website.

Primarily, on the client鈥檚 request, the main focus of the poster had to encapsulate their new business-model-catchphrase 鈥Just Like Dating鈥, while merging a highly-unlikely scene between geeks and babes at that point-of-time.

Nonetheless, we created a design concept that on one hand, portrays a more visual definition of their business model, which we believed would prove to be a direct yet inquisitive thought that will be planted in the viewership of the poster. While on the other hand, simple and summarised annotates of the technical processes will be added as a significant level of bulk information was given to us to be blended into the design, which was proved very challenging for us as we wanted to have simplicity in the concept.

The client had mentioned that during the inaugural townhall presentation of the project, with compliments of the poster outcome of our design, had indeed helped to pool together a larger crowd than most other competitors and laid a refreshing ground of conversations for the promotion of their project.

Design Concept

Client & Medium

Aperture聽on behalf of聽PivotalExpert.com

Poster Prints. A3 Prints on Foam Board.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Copywriting

Direction

  • Promotional
  • Self-Explanatory
  • Vibrant
  • Catchy
Design Preview

Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.

— Paul Rand, American Designer
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