Digital // Emailers // SMU Caderas Latinas // Bailamos 2010 Pre-Event Emailers

Design Brief

The SMU Caderas Latinas were one of those sexily-hot clients who were not afraid to flaunt and display their prowess in the beautiful dance art of Salsa.

Graced by a team of youthful adults who were training hard for their annual Arts Festival performance codenamed 鈥Bailamos鈥, we were eventually linked up for a mini-project to help them design a digital emailer that will help promote the ticket sales for the club-styled event.

While having 鈥Seduction鈥 celebrated as their core art form, we were more than excited and happy to help collate and curate the dance images for the project.

We have decided to sub-merge a selection of two images for the emailer, as we do believe it will better balance the level of 鈥seduction鈥 while enabling the content to be authorised by the institutional body as 鈥appropriate鈥.

Though the challenge of this project was relatively small, we were glad to be included as part of the team. Nonetheless, the eventual event we attended was just no doubt.. 鈥Sexily Hot鈥!

Design Concept

Client & Medium

SMU Caderas Latinas, Bailamos 2010 Event

Digital Emailers.


  • Concept Design
  • Digitization of Brand Idea
  • Color Blending


  • Young
  • Energetic
  • Sexy
  • Seductive
  • Slightly Appropriate
Design Preview
If you think good design is expensive, you should look at the cost of bad design.Ralf Speth, Cassius Kiani, Partner at Mikleo
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