Digital // Emailers // SMU Caderas Latinas // Bailamos 2010 Pre-Event Emailers

Design Brief

TheΒ SMU Caderas LatinasΒ were one of those sexily-hot clients who were not afraid to flaunt and display their prowess in the beautiful dance art of Salsa.

Graced by a team of youthful adults who were training hard for their annual Arts Festival performance codenamed β€˜Bailamosβ€˜, we were eventually linked up for a mini-project to help them design a digital emailer that will help promote the ticket sales for the club-styled event.

While having β€˜Seductionβ€˜ celebrated as their core art form, we were more than excited and happy to help collate and curate the dance images for the project.

We have decided to sub-merge a selection of two images for the emailer, as we do believe it will better balance the level of β€˜seductionβ€˜ while enabling the content to be authorised by the institutional body as β€˜appropriateβ€˜.

Though the challenge of this project was relatively small, we were glad to be included as part of the team. Nonetheless, the eventual event we attended was just no doubt.. β€˜Sexily Hotβ€˜!

Design Concept

Client & Medium

SMU Caderas Latinas, Bailamos 2010 Event

Digital Emailers.


  • Concept Design
  • Digitization of Brand Idea
  • Color Blending


  • Young
  • Energetic
  • Sexy
  • Seductive
  • Slightly Appropriate
Design Preview

Design is the intermediary between information and understanding.

— Hans Hoffman, Artist & Teacher
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