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A large portion of the manpower was heavily relied on the driving force behind the events of StarringSMU’10, which is the People of the event, especially the Facilitators (FACIs).
Thus, one of those key marketing collaterals that we were informed to prepare was the emailer for FACI recruitment, which was sent out just right next to the timeline of the brand identity conception for the StarringSMU’10 logo. Given the year-long event planning that was preplanned prior, the involvement of FACI recruitment plays a significant factor in the successful outcome of the entire 10-days of marathon events under the brand.
Eventually, as most of the targeted recruits will be coming from the sophomore year batch, the ideal of a trendy, fun yet thought-provoking stance was pitched in the designs, to sort of conjured that this upcoming feat would be a memorable and challenging experience that will be well worth of the time that the potential recruits will be planning to undertake.
With all goes as planned, we were happy to hear that the eventual outcome resulted in a slight over-subscription of the FACI entries that went beyond the target of 120 intake, as they hit 142, which a number beyond their wildest expectations.
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.