DIGITAL




Emailers

Digital // Emailers // StarringSMU’10 // FACI Recruitment Emailer 2010



Design Brief

A large portion of the manpower was heavily relied on the driving force behind the events of StarringSMU’10, which is the People of the event, especially the Facilitators (FACIs).

Thus, one of those key marketing collaterals that we were informed to prepare was the emailer for FACI recruitment, which was sent out just right next to the timeline of the brand identity conception for the StarringSMU’10 logo. Given the year-long event planning that was preplanned prior, the involvement of FACI recruitment plays a significant factor in the successful outcome of the entire 10-days of marathon events under the brand.

Eventually, as most of the targeted recruits will be coming from the sophomore year batch, the ideal of a trendy, fun yet thought-provoking stance was pitched in the designs, to sort of conjured that this upcoming feat would be a memorable and challenging experience that will be well worth of the time that the potential recruits will be planning to undertake.

With all goes as planned, we were happy to hear that the eventual outcome resulted in a slight over-subscription of the FACI entries that went beyond the target of 120 intake, as they hit 142, which a number beyond their wildest expectations.

Design Concept

Client & Medium

StarringSMU’10 Executive Committee (EXCO)

Digital Emailers.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Youthful
  • Innocence
  • Trendy
  • Potential
  • Thought-Provoking
Design Preview

It’s through mistakes that you actually can grow. You have to get bad in order to get good.

— Paula Scher, Graphic Designer & Painter
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