DIGITAL




Emailers

Digital // Emailers // StarringSMU’10 // New EXCO’11 Recruitment Emailer 2010



Design Brief

With a very, very successful run of events by the聽StarringSMU鈥10 EXCO, it was time to garner and prepare the next breed of leadership, to help continue the legacy of the highly-prominent annual event into the next year.

While attempting to seek out for the new batch of leadership for the new聽StarringSMU鈥11 EXCO聽batch, we were once again聽activated聽by the client, to come up with 3-set-series recruitment emailer, to that pool together the inquisitive for the upcoming roles.

Continuing with tradition, we followed up the storyline with the core usage of a 鈥楽tar鈥, to help depict the 鈥starring-SMU鈥 branding. In addition, we utilised images that had a vast expanse of space, to subtly describe the vast possibilities and endless expanse that the potential of the new journeys will enfold.

The use of slightly darkened editing also seeks to empower the story character of the new 鈥榮tarlets鈥 of the next story, to help be that glowing torch that will help lead the next generation of聽StarringSMU鈥11聽participants to a new light.

Design Concept

Client & Medium

StarringSMU鈥10 Executive Committee (EXCO)

Digital Emailers.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Potential
  • Slightly Dark
  • Vast
  • Endless
  • Mysterious
  • Journey
  • Pathways
Design Preview

Designers are meant to be loved, not to be understood.

— Margaret Oscar, Designer
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