créatif.éthique is a new ethical body founded by some very young adults who found a need to better educate ethics and its code of conduct to a new generation of upcoming working adults where a growing trend of unethical cases has been on the rise in recent years.

Given that ‘ethics‘ is a somewhat touchy yet quite poorly visualized as a design concept, it did take us some time to do more in-depth research of what may better be defined as what this niche topic represents, as well as how créatif.éthique similarly-close would co-align with the notion.

Subsequently, we agreed that the views that are akin between the parties focus very closely to the ideology of ‘freedom‘, where the conception of the name créatif.éthique has also some partial relation to ‘creative ethics‘, where our clients had believed that is a new movement forward in the field of ethical studies, approach and applications.

Thus, we implemented the use of sculptured-curvy-text to help realize the blend between creativeness and a retained tone of formality for the application of ethical standards. Also, we included the visual of a growing tree with a bird in flight, to symbolize an education in progress, as well as the expression of ‘freedom’ to help complete the design as a whole.