Digital // Identity // cre虂atif e虂thique

Design Brief

cre虂atif.e虂thique is a new ethical body founded by some very young adults who found a need to better educate ethics and its code of conduct to a new generation of upcoming working adults where a growing trend of unethical cases has been on the rise in recent years.

Given that 鈥ethics鈥 is a somewhat touchy yet quite poorly visualized as a design concept, it did take us some time to do more in-depth research of what may better be defined as what this niche topic represents, as well as how cre虂atif.e虂thique similarly-close would co-align with the notion.

Subsequently, we agreed that the views that are akin between the parties focus very closely to the ideology of 鈥freedom鈥, where the conception of the name cre虂atif.e虂thique has also some partial relation to 鈥creative ethics鈥, where our clients had believed that is a new movement forward in the field of ethical studies, approach and applications.

Thus, we implemented the use of sculptured-curvy-text to help realize the blend between creativeness and a retained tone of formality for the application of ethical standards. Also, we included the visual of a growing tree with a bird in flight, to symbolize an education in progress, as well as the expression of 鈥榝reedom鈥 to help complete the design as a whole.

Design Concept

Client & Medium

cre虂atif e虂thique

Digital Brand Identity.


  • Concept Design
  • Digitization of Brand Idea
  • Color Blending


  • Freedom
  • Expressive
  • Casual
Design is a solution to a problem. Art is a question to a problem.John Maeda, Nick Yeh, Lead Product Designer of Mobile Apps at Citrix Systems
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

Leave a Reply