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The Book Keepers is a very young outfit of young adults, who wanted to make a change in the perspective of young, prospective accountants. A field that has been historically, narrowly viewed as a dull and monotonous profession, this fresh team wanted to create an initiative that will help alter the perception of this career, through active, yet fun engagement of the profession, in a new, innovative model that was invented by the team.
Excited by the prospect of helping move this young crusade forward, we were elated to be chosen to help create a visual brand identity for the team in 2012.
Though somewhat wandering through this new form of perception-thinking, The Book Keepers still wanted to maintain some composure in their brand that there are still some weighted impressions that hold true to the job, such as being strictly being fair and just in the work they produce as professional accountants.
We eventually produce a more bubbly design that incorporated an approachable impression for the brand, coupled with the formal requests that were required.
The last time we got in touch with the team in 2014 saw a positive impact that the design has made to help make the first step to attract young teenagers to be exposed to the work and we do hear that there was very positive feedback on the subsequent impact the team has made for the industry.
Creativity is to think more efficiently.