DIGITAL




Identity

Digital // Identity // The Book Keepers



Design Brief

The Book Keepers is a very young outfit of young adults, who wanted to make a change in the perspective of young, prospective accountants. A field that has been historically, narrowly viewed as a dull and monotonous profession, this fresh team wanted to create an initiative that will help alter the perception of this career, through active, yet fun engagement of the profession, in a new, innovative model that was invented by the team.

Excited by the prospect of helping move this young crusade forward, we were elated to be chosen to help create a visual brand identity for the team in 2012.

Though somewhat wandering through this new form of perception-thinking,聽The Book Keepers still wanted to maintain some composure in their brand that there are still some weighted impressions that hold true to the job, such as being聽strictly being fair and just聽in the work they produce as professional accountants.

We eventually produce a more聽bubbly聽design that incorporated an approachable impression for the brand, coupled with the formal requests that were required.

The last time we got in touch with the team in 2014 saw a positive impact that the design has made to help make the first step to attract young teenagers to be exposed to the work and we do hear that there was very positive feedback on the subsequent impact the team has made for the industry.

Design Concept

Client & Medium

The Book Keepers

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Friendly
  • Approachable
  • Youthful

Creativity is to think more efficiently.

— Pierre Reverdy, French Poet
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

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