DIGITAL
Identity
DIGITAL
Identity
Robert Chai came to us to help design a simple logo for his personal mini project presentation themed “Inspiring Lives“.
His intent was to promote a sense of Freedom and Expression, where his audience can be inspired by his stories-sharing of his personal life experiences, as well as lessons about certain thought-processes that seeks his audience to self-reflect on the questions that they may eventually ask themselves for answers.
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.