DIGITAL
Identity
Digital // Identity // Inspiring Lives
Design Brief
Robert Chai came to us to help design a simple logo for his personal mini project presentation themed “Inspiring Lives“.
His intent was to promote a sense of Freedom and Expression, where his audience can be inspired by his stories-sharing of his personal life experiences, as well as lessons about certain thought-processes that seeks his audience to self-reflect on the questions that they may eventually ask themselves for answers.
Design Concept
Client & Medium
Robert Chai
Digital Brand Identity.
Scope
- Concept Design
- Digitization of Brand Idea
- Color Blending
Direction
- Freedom
- Expression
- Inspiring
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The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
