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Neu Image Consulting is a new branding firm that is filled with a holistic spread of ideas that constantly inspires its clients.
As a rebranding consultancy service, the firm sought us out in an effort to help them visually-create a new rebranded identity, which extends a new image of ‘Boldness‘ and ‘Refreshment‘, as they seek a new re-directional strategy that caters to a wider audience amidst their growing clientele.
We attempted the new design with complementary shades of mutual-grey and highlighted-teal, coupled with sketches of typefaces to draws out a mix of both character-in-depth with the bold fonts, as well as the youthful-fun-sketches font, which attempts to paint an uplifting sense of energy to the brand.
Eventually, minor touchups were made in iterations, to help better embody the client’s vision while enabling the brand to be easily read and recognized by the general public.
Simplicity, carried to an extreme, becomes elegance.