An overarching umbrella brand that will serve as the core representation of StarringSMU’10, the team has sought us out to perk up and add subtle features to their existing brand design.
Additional text will re-blended into the design that aligns with the new direction for StarringSMU’2010‘s new term in 2010 and their expected host of 5 major events spread across 10-days.
Color vibrancy and quirky designs were also added to give a little edge of their branding to be a not-so-standard-charity-event brand.
Design creates culture. Culture shapes values. Values determine the future.