DIGITAL




Identity

Digital // Identity // StarringSMU’2010



Design Brief

An overarching umbrella brand that will serve as the core representation of聽StarringSMU鈥10, the team has sought us out to perk up and add subtle features to their existing brand design.

Additional text will re-blended into the design that aligns with the new direction for聽StarringSMU鈥2010鈥榮 new term in 2010 and their expected host of 5 major events spread across 10-days.

Color vibrancy and quirky designs were also added to give a little edge of their branding to be a聽not-so-standard-charity-event brand.

Design Concept

Client & Medium

SMU starringSMU 2010 EXCO

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Youthful
  • Energetic
  • Vibrant
  • Fun
  • Lively

Design is not a single object or dimension. Design is messy and complex.

— Natasha Jen, Designer & Educator
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

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