DIGITAL




Identity

Digital // Identity // ROBERRYARTS STUDIOS



Design Brief

Being the parent company of聽LABELHOUSECREATIVES, we were honored that we were chosen to arrange for the rebranding for ROBERRYARTS STUDIOS, the original branding and photography services company before we were eventually conceptualized.

The notion behind the brand was initially conceptualized to be an extension of our Founder, Mr. Robert Chai. The brand came out from a marriage between聽his love for digital arts聽and聽to formulate something that takes just a little brick off his name, rather than something that just fully represented himself.

Eventually, the brand came about to 鈥ROBERRY-ARTS鈥, where the association came about between 鈥robert鈥 and simply 鈥arts鈥.

Being a label with the original intent to be printed as a tab alongside the apparel designed by our Founder himself, Robert wanted a design that was simple, striking, yet flexible enough to be blended into various entities of products or other collaterals used for marketing purposes.

Soon, besides the creation of the squarish-based tab icon, a sketchy 鈥roberryarts鈥 signature in small, cursive digital typeface was also custom-created, with the direction from Robert himself, to add a tint of personalization to the brand and form a more sincere connection with the clients the brand would eventually come into contact with in the future.

The use of the slightly-darken yellow attempts to portray the enthusiastic, fun and happy image that Robert always portrayed in his interactions with clients and through the expressions of his work. It is also a tone that was flexible enough to be placed in various areas of collaterals and provided a subtle yet slightly-striking image for the brand to stand out, just like what our founder has intended.

We are sincerely glad that the final outcome of the brand has stood through the test of mere time and has been a mainstay in the minds of the small, private exchange of groups that the brand has come in contact with over the very young age of the brand.

Design Concept

Client & Medium

ROBERRYARTS STUDIOS

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Professional
  • Simple
  • Striking
  • Versatile
  • Unique
  • Personal
  • Flexible

You don鈥檛 think your way to creative work. You work your way to creative thinking.

— George Nelson, Blake Sirach, Chief Experience Officer at WillowTree
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

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