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twothreeone needed a brand that can add some ‘fresh life‘ to their Brand Identity Design as a small software engineering team.
Given their background, the seek to change the perception of their industry into a less-complicated, less-complex arena.
They also sought to encapsulate the notion of “going-back-to-basics” within their branding design.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.