DIGITAL




Identity

Digital // Identity // StarringSMU’2010 // Charity CarFoam Party 2010



Design Brief

In a special series collection of sub-brand Brand Identities specially created for StarringSMU’10 to commemorate a very special year of celebrations, as well as to clearly differentiate the various sub-brands that are unique to each event.

The Charity CarFoam Party is one of the key signature events that kept on bringing back more participants each year, due to their fun, interactive yet meaningful way the youth can participate, to help generate funds for the related beneficiary party.

The design seeks to integrate all these aspects, through a vibrantly-colored design that speaks ‘youthful fun‘ in all its design.

Design Concept

Client & Medium

SMU starringSMU 2010 EXCO

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Fun
  • Energetic
  • Enjoyable
  • Hip

Design is not just what it looks like and feels like. Design is how it works.

— Steve Jobs, Samantha Zhang, Design Lead at Graphiq
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

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