DIGITAL




Identity

Digital // Identity // StarringSMU’2010 // SuperNova 2010



Design Brief

In a special series collection of sub-brand Brand Identities specially created for聽StarringSMU鈥10聽to commemorate聽a very special year of celebrations, as well as to clearly differentiate the various sub-brands that are unique to each event.

In this very first inaugural 2D1N camping activity designed to help break the ice between the incoming freshmen and participants, as well as to build bonds through the team-engaging activities lined up during the camp.

Touted at a new highlight of the event series,聽SuperNova 2010聽is consider as the birth of new baby stars, with the tremendous potential to grow them up into diamonds that sparkle brightly like those in聽StarringSMU.

Design Concept

Client & Medium

SMU starringSMU 2010 EXCO

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Birth
  • Strangers to Friends
  • Potential

Make it simple, but significant.

— Don Draper, Fictional Character on Mad Men
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

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