In a special series collection of sub-brand Brand Identities specially created for StarringSMU’10 to commemorate a very special year of celebrations, as well as to clearly differentiate the various sub-brands that are unique to each event.
The Starlight 2010 event is a finale commemoration to end the storyline of the StarringSMU’2010 10-day marathon event series.
The simple narrative is that all these potential diamonds have been polished up, over the span of the sub-events, and now, with stronger bonds built and many more friends founds, these mere participants from StarringSMU’10 SuperNova are now the stars of the event and the greatest treasures of StarringSMU’10.
Design creates culture. Culture shapes values. Values determine the future.