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Apparel

Print // Apparel // NPSU // Convention Shirt 0506



Design Brief

Ngee Ann Polytechnic Students鈥 Union聽got in touch with us to design their annually-issued聽Convention Shirt, which is issued out to all incoming freshmen for Ngee Ann Polytechnic, amounting to roughly 5,000 individuals per yearly batch. We had wanted to make a stark statement as many designs from previous years were of literal rags and patches. We sought out to give a more edgy look to the tee, where individuals would actually treat it as a trendy top, and wouldn鈥檛 mind wearing it out on their daily outings.

The design was so well received that it got an additional 2,000 prints to settle for additional demands for the聽Convention Shirt 0506.

Design Concept

Client & Medium

Ngee Ann Polytechnic Students鈥 Union

Shirt Prints. Dry-Fit. Round-Neck. Black. 2C Front. 2C Back. Total 7,000 prints.

Scope

  • Concept Design
  • Branding & Storyline
  • Color Scheme & Print Layout

Direction

  • Youthful
  • Refreshing
  • Simple
  • Trendy
Design Preview

I strive for two things in design: simplicity and clarity. Great design is born of those two things.

— Lindo Leader, Graphic Designer & Creator of The FedEx Logo
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