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Print // Banners // StarringSMU’2010 // Finale Collage Banner 2010



Design Brief

StarringSMU’10 had proved to be a major event success for the client’s team, which encompasses members totaling to a whopping 24 EXCOs, 8 Head-Facilitators, 120 Facilitators and roughly 550 Freshmen. These numbers were the foundation that well extended to help touch the hearts of 37 beneficiaries and the lives of roughly 10,000 of the general public through their 10-day spread of charity-related events.

To commemorate this special year of success and historical value of the StarringSMU brand legacy, we were re-engaged to prepare a specially-design Finale Collage Banner, which will stand as a centerpiece in an exhibition and showcased the brief yet widely successful history of the brand. The design was also to include commemorative images of individuals, experiences and partners that help build up and earmark timepieces of each preceding year’s StarringSMU event.

This special piece was also very special, given that the design criteria included the flexibility that the one-piece design would be able to break up into 8-A0 pieces that can be printed separately and be hosted up like a puzzle-like-jigsaw art piece for the exhibition’s center-stage.

The team also like to give thanks for their unique additional accomplishments of the following:

  • Raised S$14,841.75 for My Buona Vista Place Charitable Fund
  • Broken 3 Singapore Book of Records in 2010
  • Successfully Attempted A Guinness World Book of Records Attempt in 2010

We were sincerely thankful to be given the opportunity to be a major part of this large-scale and meaningful event!

Design Concept

Client & Medium

SMU starringSMU 2010 EXCO

Banner Prints. Full Color. Design Spread Across 8x A1 Prints on Foam Board. 4x A1 (Width) x 2x A1 (Height) / 6m x 2m.

Scope

  • Concept Design
  • Branding & Storyline
  • Color Scheme & Print Layout

Direction

  • Colorful
  • Vibrant
  • Youthful
  • Fun
  • Historical
Design Preview

If you do it right, it will last forever.

— Massimo Vignelli, Tess Herrmann, Creative Director at DocuSign
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