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Tickets

Print // Tickets // StarringSMU’10 // CarFoamParty 2010



Design Brief

What is a charity fundraiser without tickets for generous donors to buy and support the event?

A trackable ticket design was needed to help support the SMU CarFoam Party 2010 event, managed by the starringSMU’10 team, due to the sensitivity of money exchanges for charitable causes. Besides the key aspects of the base pricing, event details, as well as the related beneficiaries where the donated funds will be passed on forward to, a serial-numbered-based tracking was critically included, to help maintain a record of the donors and monies donated for the event.

Laser-edging was requested to create a colorful, reflective surface to give that slight attention to the ticket when it is passed along upon purchase.

Design Concept

Client & Medium

SMU starringSMU 2010 EXCO, SMU CarFoam Party Event

Custom Ticket-Size on 100gsm Artboard Paper. Full-Color Double-Sided with Laser-Edging. Glue-Bonded Binding of 25-Sheets Per Ticket Booklet Distribution with Sequential Numbering Serial & Perforated Stub Line.

Scope

  • Concept Design
  • Innovation for Differentiation
  • Color Scheme & Print Layout

Direction

  • Colorful
  • Vibrant
  • Youthful
  • Fresh
  • Friendly
  • Simple
  • Straightforward
Design Preview

The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.

— Tom Peterson
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