A charitable non-profit organisation, LeadByExample came to us to help them with a reinvention of their branding, as they seek to grow and reach out to a bigger mass with their newly re-formed management team.

Having a strong intent to fully utilise the growing capabilities of social media and the technological advances in the digital social movement realm, the client now wanted a refreshed identity that will help them stand out clearly from the crowd and effectively help push their initiatives forward, notably to the younger generation crowd that so widely-attached to the online media space.

We then proposed and brought in the use of exceptionally bold text that were also combined randomly with stripped-down thin lines, to convey a sense of modernised design and also gives a trendy feel to the brand.

As hot-pink is also a growing shade of trend in 2013, we also introduced it as part of the complimentary palette to the logo as well, to help it better contrast itself, as well as to bring forth the additional attention to the new tagline of ‘Leading The Masses‘, a statement by far we have seen the new team having been so strongly adhering to through their active actions during our design iteration phases.

At the end of the project, we are so thankful to be a part of this brand new team, who have been leading great leaps of work in moving the digital social movement forward for the brand new masses.

Neu Image Consulting is a new branding firm that is filled with a holistic spread of ideas that constantly inspires their clients.

As a rebranding consultancy service, the firm sought us out in an effort to help them visually-create a new rebranded identity, which extends a new image of ‘Boldness‘ and ‘Refreshment‘, as they seek a new re-directional strategy that caters to a wider audience amidst their growing clientele.

We attempted the new design with complimentary shades of mutual-grey and highlighted-teal, coupled with sketches of typefaces to draws out a mix of both character-in-depth with the bold fonts, as well as the youthful-fun-sketches font, which attempts to paint an uplifting sense of energy to the brand.

Eventually, minor touchups were made in iterations, to help better embody the client’s vision while enabling the brand to be easily read and recognised by the general public.