Minted freshly by a double-paired couple team, this quartet of business-centric individuals had come together to start their firm ‘TwoByTwo‘ to help consult clients on the art of business persuasion, specifically in aiding their potential clients or customers close their vital deals.
The team had also explained to us that the coming along of their brand name actually came about from each of the couple’s originally debating against each other in a business pitch competition just a year back in 2012. That conflict soon blossomed into a deep friendship with high regard for respect for each other’s work and persuasion tactics.
As the competition ended with both sides clinching the top two positions in the competition, they realized they had a keen touch that can be better capitalized when put to good use. Thus, they decided to put together the name of ‘TwoByTwo‘ to signify the belief that only with the constructive combination skills of both teams like before, they can more effectively aid their clients to achieve the almost impossible business challenges through more effectual persuasion.
With their solid reasoning at hand, we believed our focus was to artistically craft the name into a very distinctive, direct and bold combination, to help portray such similar traits in the way this double duo handles their persuasion cases.
Despite being initially taken aback by the design we have delivered, after a much detailed explanation of the decisions behind the concept story and our actions, the team was actually more readily accepting of the design and had grown to love it ever since.
Design is not a single object or dimension. Design is messy and complex.