DIGITAL




Identity

Digital // Identity // TwoByTwo



Design Brief

Minted freshly by a double-paired couple team, this quartet of business-centric individuals had come together to start their firm ‘TwoByTwo‘ to help consult clients on the art of business persuasion, specifically in aiding their potential clients or customers close their vital deals.

The team had also explained to us that the coming along of their brand name actually came about from each of the couple’s originally debating against each other in a business pitch competition just a year back in 2012. That conflict soon blossomed into a deep friendship with high regard for respect for each other’s work and persuasion tactics.

As the competition ended with both sides clinching the top two positions in the competition, they realized they had a keen touch that can be better capitalized when put to good use. Thus, they decided to put together the name of ‘TwoByTwo‘ to signify the belief that only with the constructive combination skills of both teams like before, they can more effectively aid their clients to achieve the almost impossible business challenges through more effectual persuasion.

With their solid reasoning at hand, we believed our focus was to artistically craft the name into a very distinctive, direct and bold combination, to help portray such similar traits in the way this double duo handles their persuasion cases.

Despite being initially taken aback by the design we have delivered, after a much detailed explanation of the decisions behind the concept story and our actions, the team was actually more readily accepting of the design and had grown to love it ever since.

Design Concept

Client & Medium

TwoByTwo

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Corporate
  • Bold
  • Different
  • Striking

Design is the intermediary between information and understanding.

— Hans Hoffman, Artist & Teacher
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

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