DIGITAL




Identity

Digital // Identity // MATCHMADESTORIES



Design Brief

MATCHMADESTORIES came about as another sub-branding created under the umbrella of聽ROBERRYARTS STUDIOS.

It was under the Founder,聽Mr. Robert Chai鈥榮 gradual love for the art of聽wedding photography that drove him to create a new subsidiary and identity, to more visually differentiate his gradually-growing wedding-related works from his other portfolio range.

With the base requirement of simplicity in mind, coupled with the notion that the website layout will have the likes of a 鈥storybook鈥, as聽MATCHMADESTORIES聽serves as a visual storyteller of the wedding-stories it captures on behalf of their clients.

We eventually conceptualized the design on top of a circular-button-like聽design encased in a shade of romantic tiffany-blue, with聽cursive, as well as聽bold聽strokes to co-represent the likes of a聽personalized聽and聽professionalism feel, coupled with a touch of ‘romance’ to the brand respectively鈥 Just like a Match-Made Love Story from heaven!

Design Concept

Client & Medium

MATCHMADESTORIES

Digital Brand Identity.

Scope

  • Concept Design
  • Digitization of Brand Idea
  • Color Blending

Direction

  • Professional
  • Simple
  • Subtly-Romantic
  • Versatile
  • Unique
  • Personal
  • Flexible

The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.

— Tom Peterson
See Other Designs We Had Done
Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Print // Banners // SMU SISS GLOW Pageant 2017 // Pageantees Banner

Interactive // UX-UI // SAVEURY // Mobile App2017

Interactive // UX-UI // SAVEURY // Mobile App2017

Digital // Identity // AndWhatIThink

Digital // Identity // AndWhatIThink

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