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MATCHMADESTORIES came about as another sub-branding created under the umbrella of ROBERRYARTS STUDIOS.
It was under the Founder, Mr. Robert Chai‘s gradual love for the art of wedding photography that drove him to create a new subsidiary and identity, to more visually differentiate his gradually-growing wedding-related works from his other portfolio range.
With the base requirement of simplicity in mind, coupled with the notion that the website layout will have the likes of a ‘storybook‘, as MATCHMADESTORIES serves as a visual storyteller of the wedding-stories it captures on behalf of their clients.
We eventually conceptualized the design on top of a circular-button-like design encased in a shade of romantic tiffany-blue, with cursive, as well as bold strokes to co-represent the likes of a personalized and professionalism feel, coupled with a touch of ‘romance’ to the brand respectively… Just like a Match-Made Love Story from heaven!
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.